johnnie-O Renews SDA Pro Tour Partnership

The SDA Pro Tour welcomes the continued support of johnnie-O as the official lifestyle partner of the tour for the next two seasons.

“It is great to be able to welcome johnnie-O back as a sponsor of the Tour,” said Kevin Luzak, Chair of the Squash Doubles Association Board of Directors. “The johnnie-O brand, focused an active, athletic lifestyle, is a perfect complement for the overall message of the Tour and our sport.  Moreover, johnnie-O has put together a fantastic selection of Tour-branded clothing and gear that helps our members and supporters get that message out to our communities.”

Started by John O’Donnell in 2005, johnnie-O is a branded lifestyle apparel company, founded in Santa Monica, CA, that fuses a Southern California vibe with East Coast style and embodies living your best life. With headquarters based in Los Angeles and offices throughout the Midwest and East Coast of the United States, johnnie-O boasts a national presence and partnerships with Major League Baseball, university athletics programs and the SDA Pro Tour.

Johnnie-O joins the SDA in its eighth season. Established in 2012 as the successor to the International Squash Doubles Association, the SDA Pro Tour has more than 100 members representing eighteen countries and supports a schedule of more than twenty events across the United States, Canada and Mexico with an aggregate purse of more than $600,000.

“We’re thrilled here at johnnie-O to renew our partnership with the SDA Pro Tour,” said johnnie-O’s Senior Vice President of Business Development Quinn Veysey. “As we kickoff our third year, it feels like we’ve hit our stride with players, pros, and patrons who are aware of the sponsorship and are eagerly seeking out products for both on and off the court. The SDA Pro Tour community overlaps very well with johnnie-O and we’re psyched to be able to continue our support.”

SDA players and patrons can be seen sporting johnnie-O gear this season. Items from johnnie-O’s SDA Pro Tour collection can be viewed and purchased here.

For more information on johnnie-O, please contact Kim Rohm, kim@johnnie-O.com, www.johnnie-O.com