johnnie-O Ups Their Game Going Into 2nd Season with SDA Pro Tour

East Coast meets West Coast lifestyle apparel brand, johnnie-O, enters their 2nd season as official lifestyle apparel sponsor of the Squash Doubles Association Pro Tour.

“We are thrilled to renew our partnership with johnnie-O for a second season,” said Kevin Luzak, Chairman of the Squash Doubles Association Board of Directors. “The johnnie-O brand embodies an active, sports-oriented lifestyle that matches up perfectly with the DNA of the SDA and of squash doubles. johnnie-O’s newest SDA pieces are terrific additions to an already stellar collection of offerings.”

Shared Quinn Veysey, SVP Business Development at johnnie-O, “We had a great first season with the SDA Pro Tour. Working with the Tour to expand awareness of both our brands has had a natural feel that works well for both entities. We’re offering co-branded pieces specifically curated for the SDA, elevated premium options for the patron gifts, and outfitting the top 50 players has been fun and terrific exposure for johnnie-O.”

As johnnie-O enters the 2nd season, the SDA collection by johnnie-O will be expanded to include a deeper offering from their PREP-FORMANCE® line featuring the top selling Bunker and Fairway polos, more quarter-zip pull-over styles and the new lightweight Natural Performance® piece called the Collier.  Items from johnnie-O’s SDA Pro Tour collection can be viewed and purchased here.

About johnnie-O – Started by John O’Donnell in 2005, johnnie-O is a branded lifestyle apparel company, founded in Santa Monica, CA, that fuses a Southern California vibe with East Coast classics. With headquarters based in Los Angeles and offices throughout the Midwest and East Coast of the United States, johnnie-O boasts a national presence and licensing agreements with Major League Baseball, NCAA Universities and Colleges and now the SDA Pro Tour. www.johnnie-o.com.

About the SDA Pro Tour – Entering its seventh season, the SDA Pro Tour supports a schedule of more than twenty events across the United States, Canada and Mexico with an aggregate purse of more than $500,000. Featuring players from twenty different countries, the SDA is the home for the world’s best hardball doubles action.

For more info, contact Kim Rohm – kim@johnnie-O.com  or Graham Bassett – grahambassett@sdaprotour.com