SDA Announces johnnie-O Partnership

The SDA Pro Tour welcomes the support of johnnie-O as the official lifestyle partner of the tour for the next two seasons.

“We are very pleased to welcome johnnie-O as a sponsor for the SDA Pro Tour,” said Kevin Luzak, Chair of the Squash Doubles Association Board of Directors. “The johnnie-O brand embodies an active, sports-oriented lifestyle that matches up perfectly with the DNA of the SDA and of squash doubles.  We look forward to a great partnership going forward.”

Started by John O’Donnell in 2005, johnnie-O is a branded lifestyle apparel company, founded in Santa Monica, CA, that fuses a Southern California vibe with East Coast style and embodies living your best life. With headquarters based in Los Angeles and offices throughout the Midwest and East Coast of the United States, johnnie-O boasts a national presence and partnerships with Major League Baseball, university athletics programs and now the SDA Pro Tour.

Johnnie-O joins the SDA in its sixth season. Established in 2012 as the successor to the International Squash Doubles Association, the SDA Pro Tour has more than 100 members representing eighteen countries and supports a schedule of more than twenty events across the United States, Canada and Mexico with an aggregate purse of more than $500,000.

“The SDA Pro Tour is a great partnership opportunity for johnnie-O with plenty of synergies between our brands with friends playing on the tour and customers who support tournaments,” said johnnie-O’s founder John O’Donnell. “We’re excited to be officially working together to help grow awareness of the tour and look forward to an outstanding relationship.”

SDA players and patrons can be seen sporting johnnie-O gear this season. Items from johnnie-O’s SDA Pro Tour collection can be viewed and purchased here.

For more information on johnnie-O, please contact Kim Rohm, kim@johnnie-O.com, www.johnnie-O.com